Reduce hang-ups
Callers who experience silence on hold will often hang up shortly after they have been answered, while callers who hear on-hold music will stay on the line far longer, reducing the risk of lost business.
Callers prefer to hear a sound other than silence. Callers perceive shorter wait times when uplifting music is played and gives the reassurance their call is still connected and in the queue.
Build an image
Providing customers with a professional on-hold message can enhance the quality of the first impression you give to potential customers. It also ensures callers know their time, patience and custom is valued.